Love me some “Beverly Hillbillies” and some of the wisdom to be found in that down home humor. Today’s devotional is actually more from real life, and shall be called, fake news, critics, and why it’s good to question the cultural narratives you are being sold.
The Beverly Hillbillies was a TV sitcom that ran from 1962 to 1971.
Here is what the NY Times had to say about it, “strained and unfunny.”
Here’s Variety, “painful to sit through.”
TV Guide in 1962, “The whole notion on which The Beverly Hillbillies is founded is an encouragement to ignorance….”
In spite of these poor reviews, The Beverly Hillbillies shot to the top of the Nielson ratings and stayed there, becoming the number one TV show in the US during its first two seasons.
The experts were wrong. The critics were wrong. The narrative they were trying to sell was wrong.
In spite of its extraordinary high ratings, ratings which remained somewhat respectable even after 274 episodes, the show was canceled in 1971. It had fallen prey to what was soon named “The Rural Purge.” Channel drift, a form of social engineering, in which CBS especially, wanted to cultivate and cater to a, “more hip and urban audience.”
No longer would American’s be entertained by TV shows that portrayed, “naïve but noble ‘rubes’ from deep in the American heartland.”
Today’s Beverly Hillbillies devotional is, “Always honor thy naive but noble rubes from deep in the American Heartland.”